Guides
Store profit guides
Each guide answers one question, with the formula, a worked example and, where it helps, a calculator.
Product pricing formula for online stores
Price from your real costs, ad cost and target profit, with a calculator.
Read the guideProfit margin formula: gross, contribution and net
Three margins, one worked example, and the one that decides whether you can scale.
Read the guideBreak-even ROAS and maximum CPA
The ROAS below which every ad-driven order loses money, with a calculator.
Read the guideA simple monthly profit and loss for a store
A one-page P&L layout you can copy, and how to read it in 15 minutes.
Read the guideDropshipping profit checklist for beginners
Ten checks to run before you put money behind a product.
Read the guideAd creative scripts that hold attention
The structure of a 30-second ad, five hook types, and what never to claim.
Read the guide